Tourism North East

Tourism North East (TNE) is the tourism board that represents the north-east of Victoria, known as the 'High Country'.  TNE  works collaboratively with government and industry partners to strategically grow, enhance and promote the High Country tourism offering.


TNE's vision is to establish the High Country as the leading regional tourism destination in Victoria, with a thriving visitor economy based on a diverse range of engaging tourism experiences. 

If you would like to arrange a one-on-one business development session, or join a group briefing session about a specific topic, please contact Tourism North East or click here to get an overview of its current program schedule.

TNE has developed and delivered a range of marketing campaigns that drive destination awareness, tourism visitation and economic yield for the entire High Country region.  These campaigns are activity pillar based. Each pillar has dedicated web content follows:

Public Relations

TNE will drive significant publicity coverage of tourism-driving events, activities and businesses in the High Country. The focus for the coming year's PR effort is metro inter and intrastate, regional Victorian media, ACT media and southern NSW regional media.

If you would like to be involved in the region’s media famil program, you must have a listing on your local destination website through ATDW. Click here for more information on ATDW.